Monday 11 January 2010

The behemoth known as Avatar

Avatar - Movie Poster - 13 x 20
Well there is no denying it! All hail James Cameron, King of the Cinema Universe. Avatar keeps crushing US and global competition and breaking box office records in its scorching path to the top. Naysayers are dumbfounded. Some are still puzzled about this phenomenal success and various theories for Avatar's astounding success include the high 3D ticket prices and weak competition. I think the answer is simple.. james cameron managed to marry technology and art in a simplistic but drawing manner.. and those poo-pooing the storyline... well audiences love it. One thing commentators tend to forget is people go to movies for escapism and Pandora is just the perfect alternate reality for many people.. It does not hurt also that the N'avi are underdogs eerily similar to African, Asian, Latin Americans who were oppressed and massaccred in colonial and slavery times.. Fans have had a tsuhelu with Avatar and do not look like they are letting go anything soon..

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